Privacy Policy

Effective Date: 11/05/2025

At Adflow, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform. By using the Service, you consent to the practices described in this policy.

1. Information We Collect

We collect several types of information in connection with the provision of our Service:

Personal Information you provide directly:

Name, email address, phone number, and organisation name during registration
Billing information including bank account details or mobile money numbers for payment processing
Profile information, including profile photos and business descriptions
Communications you send to us, including support requests
Advertising creative content and campaign materials you upload

Information collected automatically:

Log data, including IP address, browser type, pages visited, and time spent on the platform
Device information, including device type, operating system, and unique device identifiers
Cookies and similar tracking technologies (see Section 7)
Usage data, including how you interact with features and advertising inventory

2. How We Use Your Information

We use the information we collect for the following purposes:

To provide, operate, and improve the Adflow platform and its features
To process bookings, payments, and invoices
To verify your identity and eligibility to use the Service
To communicate with you about your account, bookings, and updates to the Service
To send you promotional communications where you have opted in
To comply with applicable legal obligations and enforce our Terms of Service
To detect and prevent fraud, abuse, and security incidents
To generate anonymised, aggregated analytics for platform improvement

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

With other platform users: limited information necessary to complete a booking transaction (e.g., advertiser name visible to media house)
With service providers: trusted third-party vendors who assist us in operating the platform, processing payments, sending emails, and providing analytics
With law enforcement or regulatory authorities when required by applicable law or to protect the rights and safety of Adflow, its users, or the public
In connection with a merger, acquisition, or sale of all or substantially all of our assets, provided the acquiring party agrees to comply with this Privacy Policy

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Service. We will also retain your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

When you request deletion of your account, we will delete or anonymise your personal information within 30 days, except where we are required by law to retain it for a longer period.

5. Data Security

We implement industry-standard security measures to protect your information from unauthorised access, disclosure, alteration, or destruction. These measures include:

TLS/SSL encryption for all data transmitted between your browser and our servers
Encrypted storage of sensitive data including payment information
Access controls limiting employee access to personal data on a need-to-know basis
Regular security assessments and penetration testing
Incident response procedures for addressing potential data breaches

While we take reasonable precautions, no security system is impenetrable and we cannot guarantee the absolute security of your data.

6. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

Right to access: request a copy of the personal information we hold about you
Right to rectification: request correction of inaccurate or incomplete information
Right to erasure: request deletion of your personal information in certain circumstances
Right to data portability: request transfer of your data to another service provider
Right to object: object to certain processing activities, including direct marketing
Right to withdraw consent: withdraw consent for processing activities based on consent

To exercise any of these rights, please contact us at adflow@gmail.com. We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the platform. Cookies are small text files stored on your device that help us recognise you on return visits and understand how you use our platform.

We use the following types of cookies:

Essential cookies: required for the platform to function, including authentication and session management
Analytics cookies: help us understand how users interact with the platform to improve the user experience
Preference cookies: remember your settings and preferences, such as language and display options
Marketing cookies: used to deliver relevant advertisements (only with your consent)

You can control cookies through your browser settings. However, disabling essential cookies may affect the functionality of the platform. When you first visit our platform, you will be presented with a cookie consent banner allowing you to accept or reject non-essential cookies.

8. Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you visit.

9. Children's Privacy

The Adflow platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a child under 18, we will promptly delete it. If you believe we may have collected information from a minor, please contact us immediately.

10. International Data Transfers

Adflow operates primarily in Kenya. If you access our platform from outside Kenya, your information may be transferred to and processed in Kenya or other countries where our service providers are located. By using the Service, you consent to this transfer. We take appropriate measures to ensure that such transfers comply with applicable data protection laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will update the “Effective Date” at the top of this page and, where appropriate, notify you by email. Your continued use of the Service after any changes constitutes your acceptance of the updated Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer at:

Adflow Data Protection
View Park Towers, Nairobi, Kenya
Email: adflow@gmail.com
Phone: 0700000000